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What’s Your Publishing Strategy?

Phil_4Last year I had the privilege of providing the keynote address for Publish Now!, a self-publishing conference put on by The Writer’s Center, just outside of Washington D.C. The annual event is designed to give attendees the latest information they need to effectively self-publish and promote their work. It’s a relatively small, but passionate gathering of people – 150 or so – many of whom are new to the idea of self-publishing.

As each speaker went on, one thing became clear very quickly. Even as we spoke about new trends in self-publishing, the landscape was changing. Shortly after the event, I learned about several new enterprises that will go live in 2014, one of which may totally reinvent the way we discover new books to read.

It got me to thinking about how my own writing has changed. I’ve traditionally published a few different books and it’s been a relatively good experience each time. Now, however, I’ve taken on the mindset that different projects may require different methods of publishing. I’m no longer thinking about agents and publishers, but rather a whole range of options that will widen even further in the year to come.

I’ve considered a series of short stories that I can self-publish one at a time in ebook format only. Once complete, I can self publish a print anthology. My novel may be a self-published project, while my non-fiction will likely continue to be traditionally published. But the point is, I’m the one in charge, and I’m the one deciding how to get a project into print. As our options increase, so do our opportunities for success.

Think about your writing goals and how you’re going to attain them. Create a strategy for each project and put it into action! This must be the year your work sees print – there’s no reason for it not to be.  Share your plans below and let us know what you’ll be making happen from now through the end of the year.

Keep writing



Phil Sexton

Publisher, Writer’s Digest