Food for Thought: Wr...

by Bonnie McKernan Abbott Press author – “Cliff of the Ruin” Fresh off the red-eye to Philly, I’m still processing all the data and advice collected over three days of the Writer’s Digest Conference held in Los Angeles. Most of it was palatable; some of it was not, but...

Effective Author Marketing Jul03

Effective Author Mar...

Now that you have published your book, it’s time for you to take the next step: marketing.  It is important to have a well-planned marketing strategy to help boost the sales of your book. Part of the thrill of being a self-published author is getting to make most of the decisions and...

How to Use Author Materials to Promote Your Book Jun20

How to Use Author Materials to Promote Your Book

  A bookstore is a cornerstone to a community; a gathering place for people and books. But, readers are increasingly purchasing books online, too. You already know it’s crucial for you to have your book available where readers shop. So, how do you effectively use promotional materials in order to reach both the brick-and-mortar shopper and the online browser? Bookmarks, postcards and business cards are a great resource and a cost-efficient option. Why? These materials can generate interest and are versatile promotional materials that will work for both online and in-store shoppers. Here’s how: These materials have all of your...

What type of writer are you?

If you’re searching for a way to classify your identity as a writer, look no further than this great quote from George R.R. Martin: “I think there are two types of writers, the architects and the gardeners. The architects plan everything ahead of time, like an architect building a house. They know how many rooms are going to be in the house, what kind of roof they’re going to have, where the wires are going to run, what kind of plumbing there’s going to be. They have the whole thing designed and blueprinted out before they even nail the first board up. The gardeners dig a hole, drop in a seed and water it. They kind of...

Mastering Conflict a...

Mickey Spillane once said, “The first line sells your book. The last line sells your next book.” But how do you bridge the gap between those two lines? How do you get readers from Point A to Point Z without them giving up around Point F? (F as in Failed your job as a writer to engage the...

5 Tips for Promoting Your Book on Goodreads May09

5 Tips for Promoting...

These days, promoting your book on social media sites is a must. Facebook and Twitter are great tools to use, but there’s another site out there that connects authors to their audience. Goodreads is a website where readers can browse through virtual bookshelves, find book reviews, and...

How to End a Writing...

When in the middle of a writing session, how do you know when it’s time to stop working? When is time to keep writing, and when is it time to walk away? What’s the key to staying productive and energized? Today, we look for the answer in the words of Ernest Hemingway: “I always...

Benefits of Giving Your Book Away for Free Mar21

Benefits of Giving Y...

It probably sounds counterintuitive to give away your book for free — the book you have most likely worked on for years, struggling to write at times. Why in the world would you give your book away for $0.00? If you want your book’s message to get noticed, one way to do it is to be...

12 Fundamental Principles of Platform, Part 1 Mar06

12 Fundamental Princ...

Whether you’ve chosen to self-publish or publish traditionally, you’ll still be challenged to sell your book. Getting it listed on Amazon or BN.com only puts your work where readers can find it. It’s your job to make them want to look for it in the first place, then buy it. How do you...

Promoting Your Novel Part 2: Contests, Preparation...

Recently on the Abbott Press blog, award-winning author Rebecca D. Elswick shared the first two steps of the “full-scale assault plan” she had ready for her book Mama’s Shoes  when it debuted. In Promoting Your Novel Part 1, Elswick focused on the importance of networking and social media when marketing your book. Now, it’s time for Part 2, in which you’ll learn the benefits of entering contests, how to prepare for marketing opportunities, and the three keys to creating success as an author:   Step Three: Contests — Now that I’ve networked ways to get my books “out there” and submerged myself in social media,...

Promoting Your Novel...

You have spent years writing and rewriting a book. You’ve slaved over every sentence, often stressing over one word for days. Your paragraphs are works of art. They build into perfectly constructed chapters that entice the reader to turn the page. You are ready to publish. Now it’s time...

Writing Your Future

There are two schools of thought when it comes to destiny. The first states that all is preordained and that all things happen according to a plan that cannot be changed or avoided. The other believes that fate does not exist and that our lives progress, for the most part, as directed by our...

Five Ways to Make Yo...

As an editor with Writer’s Digest, I’ve been afforded the opportunity to judge more than my fair share of self-published book contests. The contests are always fun and inspiring, but they’re also instructive.  Over the years, I’ve developed a checklist of five elements that make a...

How to use Pinterest as a Writer Jan03

How to use Pinterest...

The last thing many writers want is another social networking platform to worry about. But, as Pinterest has found its place among top social media sites, it’s worth your time to investigate how you might use this popular online space as a resource. Unlike most social media platforms,...

Keep Writing Through the Holiday Season

Congrats! You’ve made it to another holiday season — and, subsequently, will most likely neglect your writing until Jan. 1.  Don’t worry. With shopping, family get-togethers and gift giving, it’s easy to forget writing projects during this time of year. To make sure you stay on track through the holiday craziness, here are five tips to help you keep writing. 1. Carry a small notepad and pen. With this digital age, we tend to forget that we can actually handwrite with those archaic tools called pen and paper. So next time you’re in line getting your 6-year-old that toy that he’ll probably forget by his next birthday, jot down...

Write Engaging Scenes Using All Five Senses

Quick — does your novel need an IV? Or maybe emergency surgery? It might be because your descriptions are flatlining.  You’ve already heard that to create lush, engaging descriptions in your novel, you need to “show, don’t tell.” But “show” implies “sight,” which leaves out our other four senses entirely. To have your reader experience a scene as intimately as possible, you must also incorporate sound, touch, taste and smell. These senses are often neglected, if they’re even addressed at all. To give your descriptions a jolt of electricity, follow these guidelines from Novelist’s Boot Camp by Todd A....