Effective Author Marketing Jul03

Effective Author Mar...

Now that you have published your book, it’s time for you to take the next step: marketing.  It is important to have a well-planned marketing strategy to help boost the sales of your book. Part of the thrill of being a self-published author is getting to make most of the decisions and...

5 Tips for Promoting Your Book on Goodreads May09

5 Tips for Promoting...

These days, promoting your book on social media sites is a must. Facebook and Twitter are great tools to use, but there’s another site out there that connects authors to their audience. Goodreads is a website where readers can browse through virtual bookshelves, find book reviews, and...

The 12 Fundamental Principles of Platform, Part 2 Mar27

The 12 Fundamental Principles of Platform, Part 2

Back on March 6th, I wrote a post about Create Your Writer Platform, a new book by Chuck Sambuchino. In it, we looked at the first six of 12 principles detailing how to create an effective platform, which is becoming increasingly important to the self-published author. In today’s post, we’re going to look at those last six principles: 7. Start small, start early — and hope for tipping points. With this suggestion, Sambuchino is making it clear that you shouldn’t wait to have a published book in order to start working on your platform. Certainly it’s a bit easier if you already have one, but if you wait until then, you’ve delayed...

12 Fundamental Principles of Platform, Part 1 Mar06

12 Fundamental Princ...

Whether you’ve chosen to self-publish or publish traditionally, you’ll still be challenged to sell your book. Getting it listed on Amazon or BN.com only puts your work where readers can find it. It’s your job to make them want to look for it in the first place, then buy it. How do you...

Promoting Your Novel...

You have spent years writing and rewriting a book. You’ve slaved over every sentence, often stressing over one word for days. Your paragraphs are works of art. They build into perfectly constructed chapters that entice the reader to turn the page. You are ready to publish. Now it’s time...

The Future of Books Is Digital, On-Demand and Indi...

Earlier this month, I had the good fortune to attend Digital Book World 2013. DBW is the premiere educational event for publishers, editors, agents, production managers and high-level publishing execs. Attendees spend three days learning how to make the industry stronger by embracing new technologies and publishing strategies, learning about new publishing options (and what authors think about them), and thinking ahead to anticipate changing reader habits. It would be well worth your time to visit the DBW website and sign up for their daily newsletter.  Though the conference itself is geared more toward the publishing industry, the daily...

How to use Pinterest as a Writer Jan03

How to use Pinterest...

The last thing many writers want is another social networking platform to worry about. But, as Pinterest has found its place among top social media sites, it’s worth your time to investigate how you might use this popular online space as a resource. Unlike most social media platforms,...

You Say You Write In...

First, let me say that I am honored to write this guest blog. On the heels of the Writer’s Digest Conference West this past weekend (which I had a blast at and highly recommend), this seems like perfect timing for a blog about finding the time to write. I know this topic has been covered...

Platform First, Book Second Sep27

Platform First, Book...

Having an effective platform, or a means in which to communicate with your readers and draw in more potential fans, is a vital aspect of many writing careers. Any writer working toward true commercial success for his or her book will need a platform to meet that goal. There’s a reason why...

Tired of Hearing about Platform? Aug30

Tired of Hearing abo...

How many times has some helpful soul told you that in order to succeed as an author, you need a platform? Either a network of fans who will support (i.e. buy) your book or a mechanism, such as a well-regarded newsletter or blog, that enables you to let people know that your book is available....