How to Use Author Materials to Promote Your Book Jun20

How to Use Author Materials to Promote Your Book

  A bookstore is a cornerstone to a community; a gathering place for people and books. But, readers are increasingly purchasing books online, too. You already know it’s crucial for you to have your book available where readers shop. So, how do you effectively use promotional materials in order to reach both the brick-and-mortar shopper and the online browser? Bookmarks, postcards and business cards are a great resource and a cost-efficient option. Why? These materials can generate interest and are versatile promotional materials that will work for both online and in-store shoppers. Here’s how: These materials have all of your...