Food for Thought: Wr...

by Bonnie McKernan Abbott Press author – “Cliff of the Ruin” Fresh off the red-eye to Philly, I’m still processing all the data and advice collected over three days of the Writer’s Digest Conference held in Los Angeles. Most of it was palatable; some of it was not, but...

Benefit from in-person book promotion Aug01

Benefit from in-pers...

Get to know your audience. There’s no better way to do it than through meeting them face-to-face. Have a conversation, tell a joke or share an experience; it can make a big impact when it comes time to ask them to become a customer. Forty percent of prospected buyers actually purchased...

4 Ways to Prepare for a Writing Conference Jul18

4 Ways to Prepare fo...

We highly recommend you take advantage of at least one writing conference each year that takes place near your city. If you’ve never attended an event before, it can become a bit overwhelming. Review these four tips to ensure your experience at a writing conference is a success. 1.  Set...

Effective Author Marketing Jul03

Effective Author Mar...

Now that you have published your book, it’s time for you to take the next step: marketing.  It is important to have a well-planned marketing strategy to help boost the sales of your book. Part of the thrill of being a self-published author is getting to make most of the decisions and...

How to Use Author Materials to Promote Your Book Jun20

How to Use Author Materials to Promote Your Book

  A bookstore is a cornerstone to a community; a gathering place for people and books. But, readers are increasingly purchasing books online, too. You already know it’s crucial for you to have your book available where readers shop. So, how do you effectively use promotional materials in order to reach both the brick-and-mortar shopper and the online browser? Bookmarks, postcards and business cards are a great resource and a cost-efficient option. Why? These materials can generate interest and are versatile promotional materials that will work for both online and in-store shoppers. Here’s how: These materials have all of your...

How to Get Your Self-Published Book on Shelves

  While e-books are great (and steadily becoming “the norm”), most first-time authors still look for the thrill of seeing their hard or soft cover books on the shelf of a bookstore. After all, if your book is on a shelf in a brick-and-mortar store, you can claim the same mantel of “author” as Stephen King, John Grisham or Nora Roberts, if not the same sales figures. Of course, for authors who are published the traditional way through the major publishing houses, books in stores is generally part of the package. For those of us who self-publish, we need to find other avenues to see our books physically displayed. As a first-time...

5 Tips for Promoting Your Book on Goodreads May09

5 Tips for Promoting...

These days, promoting your book on social media sites is a must. Facebook and Twitter are great tools to use, but there’s another site out there that connects authors to their audience. Goodreads is a website where readers can browse through virtual bookshelves, find book reviews, and...

The 12 Fundamental Principles of Platform, Part 2 Mar27

The 12 Fundamental Principles of Platform, Part 2

Back on March 6th, I wrote a post about Create Your Writer Platform, a new book by Chuck Sambuchino. In it, we looked at the first six of 12 principles detailing how to create an effective platform, which is becoming increasingly important to the self-published author. In today’s post, we’re going to look at those last six principles: 7. Start small, start early — and hope for tipping points. With this suggestion, Sambuchino is making it clear that you shouldn’t wait to have a published book in order to start working on your platform. Certainly it’s a bit easier if you already have one, but if you wait until then, you’ve delayed...

Benefits of Giving Your Book Away for Free Mar21

Benefits of Giving Y...

It probably sounds counterintuitive to give away your book for free — the book you have most likely worked on for years, struggling to write at times. Why in the world would you give your book away for $0.00? If you want your book’s message to get noticed, one way to do it is to be...

3 Tips on How to Create a Career out of E-books

E-book publishing doesn’t fit every author’s writing goals, but think about the potential: You can sell copies of it for the rest of your life.  An e-book can be available for download indefinitely unlike traditionally published books that eventually go out of print. Numerous self-published e-book authors are working hard in hopes of gaining the same success as a few self-published e-book author legends — such as Amanda Hocking, Darcie Chan and John Locke. Before you jump into the industry, you first must realize that most of these successful authors were able to make a living off of their e-books only after years of consistently...

12 Fundamental Principles of Platform, Part 1 Mar06

12 Fundamental Princ...

Whether you’ve chosen to self-publish or publish traditionally, you’ll still be challenged to sell your book. Getting it listed on Amazon or BN.com only puts your work where readers can find it. It’s your job to make them want to look for it in the first place, then buy it. How do you...

The Book in You: Thr...

There are many stages to discovering the book in you. You might be wondering how to write a story, or you might already be in the process of writing. But no matter which stage you’re currently in, eventually you’ll be searching for the answers on how to get published. Prepping for...

Promoting Your Novel Part 2: Contests, Preparation...

Recently on the Abbott Press blog, award-winning author Rebecca D. Elswick shared the first two steps of the “full-scale assault plan” she had ready for her book Mama’s Shoes  when it debuted. In Promoting Your Novel Part 1, Elswick focused on the importance of networking and social media when marketing your book. Now, it’s time for Part 2, in which you’ll learn the benefits of entering contests, how to prepare for marketing opportunities, and the three keys to creating success as an author:   Step Three: Contests — Now that I’ve networked ways to get my books “out there” and submerged myself in social media,...

Promoting Your Novel...

You have spent years writing and rewriting a book. You’ve slaved over every sentence, often stressing over one word for days. Your paragraphs are works of art. They build into perfectly constructed chapters that entice the reader to turn the page. You are ready to publish. Now it’s time...

The Future of Books Is Digital, On-Demand and Indi...

Earlier this month, I had the good fortune to attend Digital Book World 2013. DBW is the premiere educational event for publishers, editors, agents, production managers and high-level publishing execs. Attendees spend three days learning how to make the industry stronger by embracing new technologies and publishing strategies, learning about new publishing options (and what authors think about them), and thinking ahead to anticipate changing reader habits. It would be well worth your time to visit the DBW website and sign up for their daily newsletter.  Though the conference itself is geared more toward the publishing industry, the daily...

Five Ways to Make Yo...

As an editor with Writer’s Digest, I’ve been afforded the opportunity to judge more than my fair share of self-published book contests. The contests are always fun and inspiring, but they’re also instructive.  Over the years, I’ve developed a checklist of five elements that make a...

How to use Pinterest as a Writer Jan03

How to use Pinterest...

The last thing many writers want is another social networking platform to worry about. But, as Pinterest has found its place among top social media sites, it’s worth your time to investigate how you might use this popular online space as a resource. Unlike most social media platforms,...

Selling Books on Consignment Nov06

Selling Books on Con...

These days, it’s much simpler for authors to get books into online e-stores than big retail chains, but that certainly doesn’t mean that seeing your book on the shelves of a brick-and-mortar store is out of the question. Smaller bookstores often sell self-published books alongside...

How to Solicit Book Reviews Nov01

How to Solicit Book Reviews

When self publishing a book, the brunt of the marketing and PR footwork falls to the author. There are many routes to take — setting up an author website, perhaps creating banner ads — but one of the most important and effective methods is to place your book with reviewers. While it might be tough to land a review with The New York Times, there are many well-respected book bloggers and small press magazines that are eager to review new books by new authors. Here are some things to keep in mind when approaching book reviewers: Make sure your book is review-worthy. A blogger or professional reviewer may agree to review your book, but if...

What Is Your Value? Oct05

What Is Your Value?

Over the past year or so, I’ve had the good fortune of working closely with Rob Eagar, a professional book marketer and the author of Sell Your Book Like Wildfire. I recommend the book to every writer I meet. It’s densely packed with all sorts of great advice for authors to help them...