Benefit from in-person book promotion Aug01

Benefit from in-pers...

Get to know your audience. There’s no better way to do it than through meeting them face-to-face. Have a conversation, tell a joke or share an experience; it can make a big impact when it comes time to ask them to become a customer. Forty percent of prospected buyers actually purchased...

4 Ways to Prepare for a Writing Conference Jul18

4 Ways to Prepare fo...

We highly recommend you take advantage of at least one writing conference each year that takes place near your city. If you’ve never attended an event before, it can become a bit overwhelming. Review these four tips to ensure your experience at a writing conference is a success. 1.  Set...

Effective Author Marketing Jul03

Effective Author Mar...

Now that you have published your book, it’s time for you to take the next step: marketing.  It is important to have a well-planned marketing strategy to help boost the sales of your book. Part of the thrill of being a self-published author is getting to make most of the decisions and...

How to Use Author Materials to Promote Your Book Jun20

How to Use Author Materials to Promote Your Book

  A bookstore is a cornerstone to a community; a gathering place for people and books. But, readers are increasingly purchasing books online, too. You already know it’s crucial for you to have your book available where readers shop. So, how do you effectively use promotional materials in order to reach both the brick-and-mortar shopper and the online browser? Bookmarks, postcards and business cards are a great resource and a cost-efficient option. Why? These materials can generate interest and are versatile promotional materials that will work for both online and in-store shoppers. Here’s how: These materials have all of your...

5 Tips for Promoting Your Book on Goodreads May09

5 Tips for Promoting...

These days, promoting your book on social media sites is a must. Facebook and Twitter are great tools to use, but there’s another site out there that connects authors to their audience. Goodreads is a website where readers can browse through virtual bookshelves, find book reviews, and...

The 12 Fundamental Principles of Platform, Part 2 Mar27

The 12 Fundamental Principles of Platform, Part 2

Back on March 6th, I wrote a post about Create Your Writer Platform, a new book by Chuck Sambuchino. In it, we looked at the first six of 12 principles detailing how to create an effective platform, which is becoming increasingly important to the self-published author. In today’s post, we’re going to look at those last six principles: 7. Start small, start early — and hope for tipping points. With this suggestion, Sambuchino is making it clear that you shouldn’t wait to have a published book in order to start working on your platform. Certainly it’s a bit easier if you already have one, but if you wait until then, you’ve delayed...

Benefits of Giving Your Book Away for Free Mar21

Benefits of Giving Y...

It probably sounds counterintuitive to give away your book for free — the book you have most likely worked on for years, struggling to write at times. Why in the world would you give your book away for $0.00? If you want your book’s message to get noticed, one way to do it is to be...

12 Fundamental Principles of Platform, Part 1 Mar06

12 Fundamental Princ...

Whether you’ve chosen to self-publish or publish traditionally, you’ll still be challenged to sell your book. Getting it listed on Amazon or BN.com only puts your work where readers can find it. It’s your job to make them want to look for it in the first place, then buy it. How do you...

How to use Pinterest as a Writer Jan03

How to use Pinterest...

The last thing many writers want is another social networking platform to worry about. But, as Pinterest has found its place among top social media sites, it’s worth your time to investigate how you might use this popular online space as a resource. Unlike most social media platforms,...

Selling Books on Consignment Nov06

Selling Books on Con...

These days, it’s much simpler for authors to get books into online e-stores than big retail chains, but that certainly doesn’t mean that seeing your book on the shelves of a brick-and-mortar store is out of the question. Smaller bookstores often sell self-published books alongside...

How to Solicit Book Reviews Nov01

How to Solicit Book Reviews

When self publishing a book, the brunt of the marketing and PR footwork falls to the author. There are many routes to take — setting up an author website, perhaps creating banner ads — but one of the most important and effective methods is to place your book with reviewers. While it might be tough to land a review with The New York Times, there are many well-respected book bloggers and small press magazines that are eager to review new books by new authors. Here are some things to keep in mind when approaching book reviewers: Make sure your book is review-worthy. A blogger or professional reviewer may agree to review your book, but if...

What Is Your Value? Oct05

What Is Your Value?

Over the past year or so, I’ve had the good fortune of working closely with Rob Eagar, a professional book marketer and the author of Sell Your Book Like Wildfire. I recommend the book to every writer I meet. It’s densely packed with all sorts of great advice for authors to help them...

Platform First, Book Second Sep27

Platform First, Book...

Having an effective platform, or a means in which to communicate with your readers and draw in more potential fans, is a vital aspect of many writing careers. Any writer working toward true commercial success for his or her book will need a platform to meet that goal. There’s a reason why...

Can you make “believers” out of potential readers? Sep11

Can you make “...

What do we mean by the line above? Why “believers?” If you’re a writer of nonfiction, writing well simply isn’t enough to get people to buy your book. Nonfiction requires authors with deep knowledge of their subject matter, an authoritative voice, and unquestionable credentials. Do...

Tired of Hearing about Platform? Aug30

Tired of Hearing abo...

How many times has some helpful soul told you that in order to succeed as an author, you need a platform? Either a network of fans who will support (i.e. buy) your book or a mechanism, such as a well-regarded newsletter or blog, that enables you to let people know that your book is available....