5 Tips for Promoting Your Book on Goodreads

Promote Your Book with Goodreads

These days, promoting your book on social media sites is a must. Facebook and Twitter are great tools to use, but there’s another site out there that connects authors to their audience. Goodreads is a website where readers can browse through virtual bookshelves, find book reviews, and connect with authors. It’s a place where those with a passion for reading and writing can come together to share their opinions and stories.

So, it’s not only for readers, but authors too. Goodreads offers the Author Program, which allows authors to promote new and old books. You simply have to create your profile. Joining is easy and free, and once you’ve created your profile, you have many ways to reach your target audience.

  • Share Upcoming Events
    Tell readers about any sort of event you have coming up — an appearance, book club meeting, book signing, etc. A section on your profile allows you to add the event details for all to see. It’s a great way to promote an author event.
     
  • Host Book Giveaways
    Sign your book up for a Goodreads Book Giveaway. For new authors, signing up for a giveaway could help generate some buzz about your latest book. Each giveaway typically brings in about 825 interested readers who, win or lose, might add your book to their ‘to-read’ list.   
     
  • Advertise Your Book
    Goodreads offers authors a way to self-serve advertise. It is a way to target fans in your genre and could help attract more readers to your book giveaway. When ads are present, giveaways draw 56% more entries than those without ads. The program allows you to create your own ad for your book and keep track of how well your book is doing.
     
  • Connect with Readers
    There are many ways to remain active and engage with your readers on Goodreads. Hold a panel discussion so new readers can meet you or participate in a book talk. You can even sync your blog to your page. Staying connected is imperative. Readers can get to know you better as an author and can keep up to date with what’s coming next.
     
  • Post Videos
    This is a creative way to reach readers. Take advantage of a different medium to show your readers something new. Post an interview or a book trailer — it’s a fun way to hook new readers into your fan base.

Goodreads gives readers the opportunity to discover great books and authors the chance to spread the word about their work.  

  
Takeaway Tweets

Once you’ve created your Goodreads profile, you have many ways to reach your target audience. Tweet This

Staying connected is imperative. Readers can get to know you as an author and keep up to date with what’s coming next. Tweet This

Post an interview or a book trailer — it’s a fun way to hook new readers into your fan base. Tweet This

 
Do you have a Goodreads account? What do you like most about the Author Program?