3 Tips on How to Create a Career out of E-books
E-book publishing doesn’t fit every author’s writing goals, but think about the potential: You can sell copies of it for the rest of your life. An e-book can be available for download indefinitely unlike traditionally published books that eventually go out of print.
Numerous self-published e-book authors are working hard in hopes of gaining the same success as a few self-published e-book author legends — such as Amanda Hocking, Darcie Chan and John Locke. Before you jump into the industry, you first must realize that most of these successful authors were able to make a living off of their e-books only after years of consistently publicizing and marketing their work.
So, how exactly does an author create a career out of e-books? Let’s dissect three common problems authors face and see how you can turn your part-time job of writing into your main income.
1.) Problem: Not hiring professionals. You’re in for an unpleasant surprise once readers begin to scrutinize your book and its mistakes if you don’t have a professional editor review it. Plus, it will be difficult to lock in book reviews, gain a devout fan base and establish yourself as an expert in your field once your error-filled work is published.
Solution: Invest in an editor. If you’re truly dedicated to your book’s future, you need to hire a pro. You’ll do yourself a huge favor in terms of future marketing efforts and put yourself ahead of numerous self-published authors who skip this crucial step.
2.) Problem: Little to no marketing planning. While many authors are succeeding at making money through e-books, those who jump into the book industry without a plan often find themselves invisible and without many sales.
Solution: Create a marketing plan before you publish. Begin marketing your book before you even finish writing it in order to generate anticipation and build a fan base. Take small steps at first, such as creating a Facebook fan page and Twitter account specifically for your book. Then tackle larger marketing goals that support your author platform, such as creating a blog and website. Fans will help with word-of-mouth marketing, and you’ll benefit from jumping into the industry with a bigger marketing splash. You are a brand, and you should establish yourself as such through consistent marketing across several mediums.
Seth Godin, a bestselling author and marketing guru, even goes so far to suggest that three years is the ideal time to begin promoting your book before it’s released: “Three years to build a reputation, build a permission asset, build a blog, build a following, build credibility and build the connections you’ll need later.”
3.) Problem: Expect to make money from simply publishing. You wrote a book — great! But, why? Too often self-published authors expect to see a return of their investment solely from book sales. It doesn’t always work that way.
Solution: Make yourself available for hire. You can spread your book’s message through speaking engagements, readings and conferences. Nonfiction authors need to especially consider the advantage of this solution. You probably won’t be able to charge a fee for these events until you establish yourself as a credible expert in your field, so get started promoting yourself now. These events can become a viable income in the future.
Through persistent planning and key marketing strategies, an author can begin to create a favorable platform to help their e-book sales soar.
How do you build your career as an e-book author?